This article is meant for you if you want to control, monetize, or improve online content via Google Search. You might be the owner of a fast-growing and prospering business, the owner of a dozen websites, the SEO expert in a Web agency, or a DIY SEO ninja excited about the mechanics of Google Search. This guide is meant for you.
If you’re engaged in having a complete overview of SEO basics according to our best practices, you are indeed in the right place.
In this article, we will guide you step by step through the rule of SEO-optimizing your sites.
After studying this guide, you will be able to start optimizing sites for more organic traffic by yourself. Can you believe that? By organic traffic, we mean traffic that you have not yet paid search engines for. Advertising in Google is done through Google AdWords.
Throughout our SEO beginners’ guide, we will be using “Google” and “search engines” mutually for the sake of liberty.
Table of Content:
- What is SEO?
- How SEO Works in a Nutshell
- What Does It Take to Perform Well in SEO?
- Give SEO Time. Put in the Work.
- A Search Engine Friendly Website
- Help Search Engines Find Your Pages.
- Help Search Engines Access Your Pages.
- Valuable Content
- Link Building Tactics
- How Does Content Promotion work?
- Be Successful in Your SEO
What is SEO?
As you may already know, SEO stands for Search Engine Optimization. SEO includes all projects aimed at driving quality traffic to a site through organic search engine listings. Quality traffic means guests that are highly important to your business.
How SEO Works in a Nutshell
To learn how SEO works, how to optimize it, let us first examine how searching works in Google in general.
You simply ask, and Google answers. When you type in a search inquiry, Google returns it by giving the pages that it deems appropriate.
Let us just stop for a second and think about how Google knows exactly what pages to return, and in what order?
For Google to return those pages, Google has to know they exist, what they are about, and how famous they are.
What Does It Take to Perform Well in SEO?
For your site to perform well in SEO, it has to
- be search-engine-welcoming;
- contain important content about topics that you need to rank for in search engines;
- bear authority and support through links from other sites.
Give SEO Time. Put in the Work.
SEO progress does not just happen overnight. SEO requires tolerance, persistence, and a lot of challenging work. Search engines are continually tweaking their algorithms, and your opponents are always trying to defeat you.
“Are there no shortcuts?” people may ask themselves. And it doesn’t stop here.
SEO tactics can cut holes and get results quickly, but we would never suggest them because they will not make for a sustainable SEO plan. Whatever works today may hurt you tomorrow when search engines catch up.
A Search Engine Friendly Website
So, the first step towards the success of SEO is making sure your site is search-engine-friendly. But what does that mean? It means search engines must be able to find and access your pages very quickly.
Help Search Engines Find Your Pages.
Search engines have so-called “crawlers” that are continually searching the website for pages. They find webpages by following links and parsing XML sitemaps.
Help Search Engines Access Your Pages.
Search engine crawlers do not see webpages the way humans do. They look at the authorization code of the page to determine what it is exactly about.
The second thing that you need to rank for keywords is content about these points in the first place. The content also needs to be relevant to visitors and optimized for search engines.
Relevant content will let you meet business aims such as visitors reaching you for more data and SEO-focused goals such as earning links and social shares.
Here is the thing, when we speak of content, optimized for search engines, we mean that it is important to search engines what your articles are about and what exact keywords you should find.
But – what keywords are those?
Authority and Trust
The final post of SEO is authority and trust. Authority and faith have the most significant impact on your success.
Authority is the “SEO power.” The more authority, the better for you. It is reached through links from as many sites as possible, as well as from authoritative sources.
Trust is gained by sticking to search engines’ guidelines and by gaining links from reliable websites.
It has to be clear by now: links play a vital role in SEO success and its future. That is not just because they pass on authority and trust. They also provide topical importance. A link is a link from a page that is about the exact same topic. Meanwhile, not all links are built equal.
For example, a link in an article from a news website will pass authority and trust but, unfortunately, no importance.
Link Building Tactics
Activities centered on having links are called link building. Link building is about learning what makes people tick. If you get that, you will be able to get links that pack a punch.
Your site will not get many links quickly. You cannot just publish your content, sit back, and wait for people to link to it. Unfortunately, it does not work that way. You will need to help them find it first.
Reaching your readers with your content is very difficult. As the rule of thumb, you should spend as much time improving your content as you do to create it.
How Does the Content Promotion Work?
It would be better if you addressed people as an excuse to share and link to your content. If your content is fantastic, the only thing you need to do is to make people informed of it.
The reason for them to share it or link to it is because they want to be connected with it.
All of us cannot be #1, so your content is right but not unique. Thus, getting links will want a lot of hard work. We suggest checking out the link-building tactics to get people to link to your articles to make sure you can build up links to your content.
Be Successful in Your SEO
To be successful at SEO, your site needs to be search engine friendly, offer relevant content to your guests, and have authority and trust. You need to work on all of the three aspects, such as having great content but no links pointing to it will not work.
If you do not fire on all of the cylinders, the return on expense for your SEO efforts will be very frustrating.
Put in a lot of work, and do not lose focus on what means most in SEO: your visitors. If you still have some doubts, let us know in the comments section below.