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Google Advanced Search Operators: The Ultimate Guide

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Google is the king of Search Engines.

Regular keyword searches often produce unwanted, unnecessary results; advanced operators deliver more accurate results. They improve productivity and save time by finding information faster. 

They’re useful for media monitoring, technical SEO audits, and content research.

You could use them to do your job more efficiently.

They’re useful for media monitoring, technical SEO audits, and content research.

Advanced operators are mostly used to narrow searches and dig deeper into results. They search only in the page’s title for a word or phrase. The Google Search operators presented below, will make your life hundred times easier. 

Table of Contents

What are Google Advanced Search operators?

Advanced search operators are specific commands that adapt searches and can also require domain names. Most of the time, advanced operators are used to dig deeper into results by narrowing the searches.

How to use Google Advanced search operators?

The operators focus the framework of your search on finding exact titles, showing pages for a particular website, even excluding phrases or words from the results. To use an Advanced Search Operator, enter the Advanced Search Operator in the search bar with a colon followed by your specific term or a word.

Or:

This particular command will help you search for pages that have one word or the other.  If you wanted to find the painting, drawing, but not both, you could use this command to do so.

Example: digital drawing OR digital painting

Exclude Words: (-)

This particular command will help you exclude words that you don’t want to be in the search results. The minus sign is an exclusion symbol. For some reason, you wanted to find pages with the word content marketing but not pages from Business Insider containing this phrase.

Example: content marketing -businessinsider.com

Site:

If you need specific results from a single website, this command will help you get those results.  For example, if you wanted to search for any articles written in searchenginejournal.com regarding “Google Advanced Search Operators”, then you would use the following:

Example:site:searchenginejournal.com “google advanced search operator”

Quotes (“word”)

Using specific quotes next to the phrases you are searching for will help you find exact match results, rather than the overall results you will get with a standard search.

Example: “search term 1”

This operator will help you find sites related to a specified URL. Using it is an illuminating look into how Google classifies your website and your opponents.

For example, if we look at the results for airbnb.com, it returns the usual SEO suspects and some external opponents for attention.

Example: related:airbnb.com

A sample search of an advanced operator

Filetype:

This operator restricts the results to those of a specific filetype. For example, DOCX, PDF, PPT, TXT, etc. 

Example: apple filetype:pdf / apple ext:pdf

Cache:

This command picks the last downloaded or cached copy of any website. It’s a helpful way of knowing when a page was last crawled.

Example: cache:websitename.com

Around (X)

Returns results that contain search words within X words of each other. This operator can be useful for finding song lyrics and quotes. Google will bold the phrases it thinks you are looking for.

Example: tesla AROUND(3) edison

Allintext:

This operator is very similar to “intext,” but it returns the results which contain all of the specified words.

Example: allintext: google operator

Intext:

This operator searches for pages containing a specific word somewhere in the content. For example, any results containing the expression “operator” in the page content will be returned.

Example: intext: operator

Allintitle:

Allintitle is a great way to find blogs that match the content that you are writing about. For example, you could use all in title to research what others are doing for that specific topic. Then, you can make your post better than theirs.

Example: allintitle:airpods

Allinurl:

The following operator will allow you to find pages with your requested search terms within the URL in internal search pages. For example, if you want to research pages on a site with the words “Google Advanced Search Operators.” then you should use the following:

Example: allinurl:google advanced search operator

Bonus search operator functions

These are not as common as the Advanced Search Operators. They are mostly used for more targeted searches for niche industries. 

Equation:

When you copy an equation into Google, you’ll automatically get the result.

If you use the functions * for multiply, / divide, – for subtract, and + for add, Google will calculate the result!

Example: 6*86 will show 516

Tip calculator:

If you don’t know how much money you should pay to your server, type “tip calculator” in Google. After writing in a few number fields, you’ll know exactly how much you need to pay your waiter!

Example: bill price:x, tip percent:x

Flight number:

When you copy in a flight number in Google, you’ll automatically see where the flight is in its journey,  with a visual timeline!

Example: BA 250 will show the status of American Airlines flight 250

Sports team: 

When you type the name of two different sports teams side by side, you’ll automatically see their game’s live or most recent score.

Example: Steelers Eagles will return the score of that football game.

Conclusion

Overall, Google Advanced Search Operators are amazingly useful tools. Using simple language and boolean operators, you can find accurate data that can help you complete professional reports, content marketing research, and link building prospects. It’s worth playing around with different combinations of operators so you can find what works best for you.  From now on, power is in your hands. Try out a few of the Google search commands and see what you can discover about your competitors’ domain .

Which one is your favorite? Let us know in the comment section below!

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