Domain Authority and Domain Rating score is not a new phrase in SEO.
In the old days, a website was being estimated based on its page-rank. Now, Domain Rating plays an important part in the ranking of any domain.
This article will be your comprehensive guide and teach you all you need to know about Domain Rating and additional terms crucial to your SEO.
Table of Contents:
What is Domain Rating?
Domain Rating (DR) reveals the power of a website’s backlink profile compared to the others in the database on a 100-point scale.
To calculate the Domain Rating, we consider:
- The origin domain splits its rating evenly amongst the domains it links to. A Domain Rating-10 domain related to three other domains can influence your Domain Rating more than a Domain Rating-80 domain, connecting to a million other domains.
- When the Domain Rating is higher, more “link juice” is assigned to linked parts.
After repeating these calculations, we get a rank for each domain. The final Domain Rating value is then achieved by balancing a computed, total value into the range from 0 to 100.
Tip from LinkSignal: Think of Domain Rating as an applicable term because it is dependent on not only the number of websites these high-domain-rating sites link to but also the total number of high-domain-rating sites that link to you.
- Consider Domain Rating as an excellent metric for picking websites to build links from. As a common rule, you should aim to get backlinks from high-domain-rating websites because they carry more value.
What is Domain Authority?
The Domain Authority (DA) is a search engine ranking score revealed by Moz that foretells a website’s likelihood of being ranked on search engine results (SERPs). A Domain Authority rate varies from 1 to 100, with higher scores matching to a more unusual building technique.
Domain Authority is calculated by assessing multiple factors that link root domains and total links into a single Domain Authority score. This rate can then be used when linking websites or tracking a website’s ranking strength over a period of time.
Domain Authority does not affect the SERPs, and it is not a metric used by Google in concluding search rankings.
Why is Domain Rating Important?
First, Google does not take a website’s Domain Rating into account while preparing its search ranking. Let’s say, if your site has a high Domain Rating, then it can improve your rankings in Google. A website can preserve its link juice without decreasing its Domain Rating, and since this can also help with SEO, it is possible that your Domain Rating can improve your search ranking in Google.
However, nothing is guaranteed. There are still millions of other factors that will settle where your site will rank in search. Knowing more about another website’s Domain Rating will allow you to perform a better link building strategy, which can help you grow your search ranking and build connections.
How is Domain Rating Calculated?
I think you already know that Google’s bots crawl websites to find out detailed data that can affect ranking. Ahrefs’ Domain Rating calculations also include web crawling to gain data about referring domains.
Ahrefs defines a website’s domain rating by analyzing the number of unique domains that have sent at least one do-follow link to a presented website and the Domain Rating values and the links that have been sent out by each of those referring domains. Then, Ahrefs will carry additional calculations and do some coding to produce raw Domain Rating scores, which are then added to the scale mentioned to come up with the final domain rating.
Ahrefs estimates that the source domain will split the rating equally among the domains to which it links. In other words, a website with a lower Domain Rating that connects to only a few sites will have more power over those sites’ Domain Ratings than a higher Domain Rating site that links to thousands of other websites.
So, having more than one link from a provided website to your own will not help your Domain Rating, nor will a website that links to yours via a no-follow link. If a domain connects to hundreds of other websites, domain will transfer less link juice to one of those websites. However, if the website’s Domain Rating improves by getting more backlinks, it will affect the Domain Rating of other websites to which it has linked, considering they have used do-follow links.
How to Use Domain Rating For SEO?
Even though we do not consider search traffic when calculating Domain Rating, the two interact very well.
This could be expected because websites with a great backlink strategy, get a lot of search traffic. And vice versa.
However, it is standard for the Domain Rating 30 website to have less search traffic than the Domain Rating 20 website. This can happen because Domain Ratings are not the only relevant factor to your search traffic.
A lot depends on:
- The quality of content and on-page optimizations,
- Overall website quality,
- The search traffic potential of the topics reported by the website,
- The level of competition in each niche for these topics,
- The absolute search traffic potential of the industry that each website relates to,
As mentioned earlier, Ahrefs’ Domain Rating is a measure of a websites’ link popularity. Furthermore, it can be helpful when you look at it beside some other sitewide factors.
And if we are talking about Domain Rating as a separate metric, here is what it is suitable for:
1) Benchmarking against your competitors
Connecting your Domain Rating to other websites in your niche can provide you a lot of extra information into your website’s link popularity. When we analyze ahrefs.com to moz.com, we realize that there are still many untapped link possibilities for us.
In other words, Domain Rating is a great metric to discover competitors who are doing better than you. You can then piggyback from their backlink profile.
And if you are in the winning position, you can keep an eye on that Domain Rating gap and see if your competitors are reaching you.
2) Link prospecting
When you are in the process of doing link building, you may need a plan to vet your link targets and estimate the value that you are going to get in trade for your bids.
Domain Rating simply seems like a valuable metric as it is meant to show the relevant link popularity of a provided website. This should then turn into the amount of value you will see if they link to you.
Is Domain Rating Score Linear or Logarithmic? Why does it Matter?
Domain Ratings are determined by a third-party source, Ahrefs, that exposes the power in size and quality of a website’s backlink profile. The power of Domain Rating is measured on a logarithmic scale from 100, where 100 is the strongest domain rating available. Logarithmic means that the gap between lower Domain Rating numbers is smaller than the gap between higher Domain Rating numbers. In other words, logarithmic scale means that the gap between Domain Rating 27–28 is smaller than the gap between 76–77. Which makes it more challenging to grow your domain rating when it is already high.
Domain Rating may seem complex at first. Many circumstances contribute to your ranking and analyzing them all may seem daunting.
Although, once you get the hang of Domain Rating, it is worth optimizing and monitoring for it.
Adding this to your SEO toolbox will allow you to have a more profound understanding of your website’s health and overall digital appearance.
Have you had success in improving your Domain Rating? Tell us in the comments below!